When your website does not appear on the first page of the search engine on Google or yahoo, your customers may not know about your presence. Better visibility of search engine is very significant to boost visits to your website, which lead to increased awareness of your brand and maximum sales and high profits. If you have insufficient time and techniques to improve search engine ranking of your website, you need to hire a professional, well experienced and reliable SEO consultant.
Following are the basic questions while hiring an SEO consultant for establishing your new business using online media.
As the famous SEO Experts in Singapore have a list of hired reputable consultants who are very expert in their field and are generating maximum output to expand their client’s business. A sound SEO consultant must be open to share a detailed list of his current and ex-clients and their contact information. These references are very helpful to have an effective candidate and verifies about the abilities of that person. These clues also help to know about person’s skill to divert audience attention, which is the direct result of that consultant’s efforts.
To improve the ranking of your search engine, SEO consultant should discuss and give details of the strategies he would use to they would use to boost up your website’s search engine ranking, and make an estimate how long it could logically take to achieve the SEO promotion goals as done by SEO Experts in Singapore.
The candidate’s proposal should have a technical examination and evaluation of your website to pick out any troubles which could lower your search engine ranking; these may include error on pages and broken links. Consultants also have awareness of on page optimization, which is a process to make your website search engine friendly. In this process, consultant should have knowledge to improve URL of and making titles, tags and headings of web pages of your website. You may ask your consultant about off page SEO strategies, by which he could be able to lift up the responsiveness of your content on different websites, using blogs and press releases.
Your consultant must strictly follow the rules strictly as prohibited by Google’s posted webmaster best practices, 12 common SEO tricks which should not be followed are automatically generated spammy content and addition of fake hidden links and text. If the candidate is unaware or deliberately does not follow these guidelines, your website could be downgraded to a low search result ranking or banned.
If the candidate has full confidence and guarantee about your website to give it number one ranking on Google or Yahoo, then hire him as fast as you can. Some non professionals give so many guarantees just to get a job; you have to be rather careful while having any guarantee.
This is not good if any candidate claims about his relationship with Google or any other search engine and ensure to get you priority in search engine ranking, be careful.
Candidate willing to be a consultant should be experience enough to improve local search engine results by which they could attract nearby customers. Your consultant should be expert in local SEO techniques.
For this purpose consultant must add your business state and city at the title tag of your website and get your site listed on Google and Yahoo’s local lists, to be a part of online business directories to cater a specific geographical area. The consultant, who wants to be hired, must be very honest to his work and inform about all changes he wants to make to your website. Search Engine Optimization requires a large number of changes to the coding of your existing website. It is advisable to know about the adjustments any consultant plans to make on a single or many pages. Make sure that without your permission consultant has no right to access the website code. He must assure to get permission to redesign all or some navigations and additions of new pages to your site.
Just track to know how much traffic is sent to your website and from where it is coming; this way you may be able to measure the success of your SEO efforts. Your consultant should be experienced in using Google Analytics to track the improvement of your site’s search engine ranking. Your consultant must plant to share these analytical views with you and continually improve your engine’s ranking and web traffic.
Any consultant whose approach is best for you and your clients should be preferred especially the person who wants to talk in person, by telephone, Skype or email and updates the status of your Webpages.
The consultant’s fee should be finalized whether he gets paid by project, on hour basis or by daily basis. Best offer is project based payment which is very common in SEO consultation industry. This fee varies depending upon the size and complexity of the project being offered to him. Many contract project industries offer their consultants an amount of $7500 to $1000; which is a medium cost. The consultants serving small businesses often charge less per month or per hour while the hired, serving large organizations and multinational businesses, obviously charge a huge amount. They should be informed about the payment day of every month, also if there is any interest charged by him on late payments.
On expiry of the contract or if it is terminated early, you should keep the ownership of all your optimized website content which you have paid to your consultant to provide. Make sure the contract must state that any consultant is not authorized to remove or change any content they have modified or added on the behalf of the company. Ask your consultant if they charge any fee for early termination of the contract, if so, specify them each and everything in detail.
Keeping all these points into consideration, any web based company who wants to establish new business via online search, may be able to flourish its company by the help of hired expert consultant. Visit Top3.com.sg for more information.
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