If you want to use a free billboard on search results of Google, you should use Knowledge Graph. When customers search for a specific brand, the Knowledge Graph of a company dominates search results.
Knowledge Graph
When a query of search comprises of a notable entity such as a celebrity or a famous brand, a Knowledge Graph panel is displayed by Google by displaying links and information to related content. The Knowledge Graph can be positive and negative for a company because it may link to owned content or it may link to different site or even competitors. Knowledge Graph is an inseparable part of Google search results; hence, a company cannot get rid of it in its branded search results. Therefore, it is essential for every ecommerce site to understand the right optimization method regarding its presence in the Knowledge Graph.
Hence, an optimized Knowledge Graph presence can minimize and offset the links’ appearance away from brand-owned content. After understanding the importance of the Knowledge Graph, you must know how to optimize the Knowledge Graph. Following are some tips that can help you in the optimization.
Your Logos
For optimizing your logos, you can use two methods. After specifying, the image showed in the Knowledge Graph and then influence it so that the link can take the users/searchers after their click on it in the Knowledge Graph. In the home page of your official website, identify your official logo by using Schema org’s organization markup. Google’s official logo guidelines are very helpful for your developers.
Contact numbers of the company
For consumers, your contact numbers are very important; therefore, they want to know about them. If you place your contact numbers in the similar Schema.org Organization markup, the consumers can have an easy access to them. If they do not find them easily, they can get frustrated. If your organization is wise enough, it can hire a person to answer the calls of shoppers. Many types of phone numbers that you can provide such as technical and customer support, and billing and credit card support. Clearly, displaying several contact numbers on Google will help to stay longer on the panel.
Social Profile Links
In Google’s profiles section, Google supports seven social profiles such as Myspace, LinkedIn, You Tube, Facebook, Google+, Twitter, and Instagram. However, it displays only five of them. You just need to specify the five profiles along with Google+, the social profile logos work simultaneously as distracting away from contents that your brand do not own and as links to your brand owned content.
Google+
The most important factor of all your efforts towards Knowledge Graph panel is Google+ SEO. Your company must have an official Google+ account.
Wrap up
This is an ongoing and continuous battle. For the survival of your business, your online survival is very important. Keep in mind, your every effort goes towards conversion and ROI. For best ROI visit our official website http://www.top3.com.sg/
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