How to Improve the Ratings of Website?

Internet provides you a single platform through which you can promote any of your idea, business or any project of your choice. It is very easy to show your presence on internet but the difficult thing is to come in front of eyes of general public in first jump. If you are not available in top list in search engines, you will not get any business even if you have the skills and capabilities of it. If you have not good rankings, you cannot come even the search is according to your website’s name. There are thousands of websites which are live and if you want to get better rankings, you should have a proper plan.

There are some paid methods in the market of search engines through which you get the market attentions like Google Adwords and Yahoo marketing tools but this paid content can be very expensive and cost prohibitive. Your goal should be to achieve the better position in search engines through natural methods and organic traffic. we have some plans for you to make your website popular in search engines like Google, Yahoo and Bing etc.

First of all, you should have to collect keywords for your website. These keywords contain the words related to your business and relate to your website. There are three to five world long tail keywords and these words normally make a phrase so you can use these words for the popularity of your website. These words will support you when you will have SEO plan.

The content should be original at your website. Copy or stolen content is not allowed on website so write your own keywords for content.

Now there should also be the planning of usage of keywords. You should make your plan in such a way that you have numerous keywords on numerous pages. You should have a try to implement keywords on all pages of your website.

It is very important for you to know about your potential market. if you know about it, you should implement the content mostly related to market so when someone, belonged to your target market, search anything of your area, you will get the results for your business.

It is the duty of website to insist about the latest content on your website. If you are doing so, the visitors will come again and again to view the latest updates at your website. It is also important to run a website for a longer period of time. If you are live for many years, you will have definitely better rank among you and your competitors.

The usage of social media is very important in the present age for making your website popular. Your website should have social media pages like in facebook, twitter, Google Plus, LinkedIn and Pintrest etc. If your social media pages are popular and people like it then your website will definitely be popular and getting the better rankings in near future.

Last but not the least part of this discussion is to submit your website to search engines on regular basis. By doing this activity, search engines will read you properly and give you higher rank. The websites, which are paying exercises, are better than the normal websites.

For popularity and dominance, you website should have proper SEO which will give you results in few months which will definitely pay off at the end. This pay off will definitely be better than your expected returns from your website.

Knowledge graph Tips for your brand

If you want to use a free billboard on search results of Google, you should use Knowledge Graph. When customers search for a specific brand, the Knowledge Graph of a company dominates search results.

Knowledge Graph

When a query of search comprises of a notable entity such as a celebrity or a famous brand, a Knowledge Graph panel is displayed by Google by displaying links and information to related content. The Knowledge Graph can be positive and negative for a company because it may link to owned content or it may link to different site or even competitors. Knowledge Graph is an inseparable part of Google search results; hence, a company cannot get rid of it in its branded search results. Therefore, it is essential for every ecommerce site to understand the right optimization method regarding its presence in the Knowledge Graph.

Hence, an optimized Knowledge Graph presence can minimize and offset the links’ appearance away from brand-owned content. After understanding the importance of the Knowledge Graph, you must know how to optimize the Knowledge Graph. Following are some tips that can help you in the optimization.

Your Logos

For optimizing your logos, you can use two methods. After specifying, the image showed in the Knowledge Graph and then influence it so that the link can take the users/searchers after their click on it in the Knowledge Graph. In the home page of your official website, identify your official logo by using Schema org’s organization markup. Google’s official logo guidelines are very helpful for your developers.

Contact numbers of the company

For consumers, your contact numbers are very important; therefore, they want to know about them. If you place your contact numbers in the similar Schema.org Organization markup, the consumers can have an easy access to them. If they do not find them easily, they can get frustrated. If your organization is wise enough, it can hire a person to answer the calls of shoppers. Many types of phone numbers that you can provide such as technical and customer support, and billing and credit card support. Clearly, displaying several contact numbers on Google will help to stay longer on the panel.

Social Profile Links

In Google’s profiles section, Google supports seven social profiles such as Myspace, LinkedIn, You Tube, Facebook, Google+, Twitter, and Instagram. However, it displays only five of them. You just need to specify the five profiles along with Google+, the social profile logos work simultaneously as distracting away from contents that your brand do not own and as links to your brand owned content.

Google+

The most important factor of all your efforts towards Knowledge Graph panel is Google+ SEO. Your company must have an official Google+ account.

Wrap up

This is an ongoing and continuous battle. For the survival of your business, your online survival is very important. Keep in mind, your every effort goes towards conversion and ROI. For best ROI visit our official website http://www.top3.com.sg/

Benefits of SEO for Online Business

Search Engine Optimization is used to improve the ranking of any website on the search engines like, Yahoo, Bing and Google. The procedure of doing this is by bringing the traffic to the websites from Bing, Google and Yahoo through their search results. Basically, website’s ranking is totally based on the number of viewers to your website due to this. Search Engine Optimization is imperative for the success of any website. Generally, SEO comprises different ways like, Presentation or overall look of any website, Copy writing and content, it’s coding and configuration and sorting out the entire problem linked to the website not being correctly indexed among several search engine listings. It is very important because the website will never get top position, if it is not correctly list up by the search engines. Consequently, a web business requires giving importance to Search Engine Optimization tactics which will offer them higher positions. Below, we will talk about some of the benefits of SEO for online business.

Way to get more traffic

You will start noticing that the quantity of viewers to your website start growing instantly after getting higher position on the search engines. Undoubtedly, this is one of the best ways to start earning more money from your website.

Low Cost

If you compare SEO with other ways of promotion, you can easily understand that SEO is not much expensive activity for your web business. The cost of a crusade totally relies on your personal budget; it is an inexpensive way of marketing rather than a PPC campaign.

Saves Effort and Time

Search Engine Optimization services assist you in saving your time as well as the extra effort to improve your web pages, the content on your blog or web page and the design of your website. In short, by using SEO tools, you can get quick and positive results for your website.

Helps you to be unique from the rest

If you can generate good content and make it broadly accessible to the search engines, then you can definitely get a high position. Search engines will see that the content published on your website is interesting, informative, reliable and latest and as a result, you will be able to see a rapid rise in the search place for your website. Furthermore, if you will carry on in the same way, your position will become more powerful on the search engines.