We are living in a sea of information. Advancements in information technology have enabled us to be able to share information and access it whenever we need wherever we are. The only problem with this is that there is so much information that we often find ourselves overwhelmed by it.
Sharing information with your target audience is one of the basics of effective SEO Singapore. However, internet users get a bombardment of information every time they log on. Your content stands the chance of drowning in the sea of information.
Drowning out the noise
If you want recognition by your target audience, you need to learn how to drown out the noise. You will have two choices. You can either curate content or create new content that will capture the attention of your target audience.
Many brands like to stand out as unique. They therefore seek to hire the most creative content writers available to help them create that image. However, it is important to understand that there is a limit to the genius of your writer. They cannot have all the ideas in your market. There is going to be other content on the internet that is also informational and can be of value to your target audience.
This is where content curation comes in. Curating content involves seeking out useful and insightful information and sharing it with your audience. Won’t this result in loss of your readers? No, it will result in the exact opposite. Curating content helps you to establish yourself as an expert in your niche. Providing your target audience with different perspectives helps them appreciate your industry even better. You will not lose readers. You will gain even more as you establish your website or blog as a source of valuable information.
It is important to note that although content curation is valuable for SEO Singapore, you should not use it as a strategy in isolation. It should be in combination with the creation of unique content. Curating content without including your own original content will make you look like a parrot with no opinion of your own.
It is therefore important to find a healthy balance between content curation and creation. You therefore need to hire not only a great content writer but also a proficient content curator. This combination will be a recipe for success.
How a content curator can help your brand
If you are still not convinced about hiring a content curator for your brand, you may like to know how such can help your brand:
- They can help you grow your traffic
Brands new to content curation often think that curating content will result in the loss of traffic. The truth is that the opposite will occur with the right content curator working for you. Content curation will help you grow your traffic. Content curation gives you the opportunity to establish yourself as an authority in a subject. It allows you to provide your target audience with insightful information. You therefore establish yourself as a source of valuable information. People like to get information from sources they can trust as opposed to seeking the information themselves.
- Help you have fresh content faster and more regularly
Creating fresh content for your audience on a regular basis can be challenging. A content curator finds useful information and presents it to your target audience. This is an easy way to ensure that you have fresh content on your blog or website. It will earn you some points for SEO Singapore and improve your rankings.
- Help you in creating a brand identity
Creating a brand identity can be a challenge. A content curator can help you establish your brand by finding content that reinforces or propagates the values that your brand supports. Curated content can provide support for the values or ideas that you are trying to communicate to your audience. It can also establish your brands identity by developing a style e.g. by pulling content from journals you can establish a sophisticated image for your brand.
- Establish a community
A content curator can help you create a community by attracting an audience that is interested or favors a specific type of content. If you are a technology company providing solutions to vendors and other service providers, for example, you may prefer to provide technical tutorials and hardcore content that will attract tech experts and those working within the industry. Being able to provide your audience with valuable information consistently will ensure that they seek out your website as a source of information. They will begin to congregate on your website and it will become a platform for discussion. You will have created your own faithful community.
Hiring a content curator
Now that you understand the importance of content curation and having a content curator, you may be wondering how you can find a content curator to help you with your strategy. Many brands are tempted to use tools and other software that is available online and do without a content curator. While these tools are important for content curation, they are not adequate. You need the human element to be able to deliver the right content to your audience at the right moment. This is what adds value to the content.
You can hire an SEO service Singapore. Many services offer content curation services. They will study your website and discuss you goals with you. They will then monitor the internet for content that is relevant to your niche and help you share the content with your target audience. This is especially ideal for companies with limited resources.
If you have the budget, you may choose to hire your own content curator full time. The curator will be dedicated to finding and sharing information on behalf of your company. You will also have to invest in tools to help improve the content curation process.
Content curation is the future. When combined with an effective content creation strategy, you will get the best of both worlds.
Top3media 