How to Improve the Ratings of Website?

Internet provides you a single platform through which you can promote any of your idea, business or any project of your choice. It is very easy to show your presence on internet but the difficult thing is to come in front of eyes of general public in first jump. If you are not available in top list in search engines, you will not get any business even if you have the skills and capabilities of it. If you have not good rankings, you cannot come even the search is according to your website’s name. There are thousands of websites which are live and if you want to get better rankings, you should have a proper plan.

There are some paid methods in the market of search engines through which you get the market attentions like Google Adwords and Yahoo marketing tools but this paid content can be very expensive and cost prohibitive. Your goal should be to achieve the better position in search engines through natural methods and organic traffic. we have some plans for you to make your website popular in search engines like Google, Yahoo and Bing etc.

First of all, you should have to collect keywords for your website. These keywords contain the words related to your business and relate to your website. There are three to five world long tail keywords and these words normally make a phrase so you can use these words for the popularity of your website. These words will support you when you will have SEO plan.

The content should be original at your website. Copy or stolen content is not allowed on website so write your own keywords for content.

Now there should also be the planning of usage of keywords. You should make your plan in such a way that you have numerous keywords on numerous pages. You should have a try to implement keywords on all pages of your website.

It is very important for you to know about your potential market. if you know about it, you should implement the content mostly related to market so when someone, belonged to your target market, search anything of your area, you will get the results for your business.

It is the duty of website to insist about the latest content on your website. If you are doing so, the visitors will come again and again to view the latest updates at your website. It is also important to run a website for a longer period of time. If you are live for many years, you will have definitely better rank among you and your competitors.

The usage of social media is very important in the present age for making your website popular. Your website should have social media pages like in facebook, twitter, Google Plus, LinkedIn and Pintrest etc. If your social media pages are popular and people like it then your website will definitely be popular and getting the better rankings in near future.

Last but not the least part of this discussion is to submit your website to search engines on regular basis. By doing this activity, search engines will read you properly and give you higher rank. The websites, which are paying exercises, are better than the normal websites.

For popularity and dominance, you website should have proper SEO which will give you results in few months which will definitely pay off at the end. This pay off will definitely be better than your expected returns from your website.

Knowledge graph Tips for your brand

If you want to use a free billboard on search results of Google, you should use Knowledge Graph. When customers search for a specific brand, the Knowledge Graph of a company dominates search results.

Knowledge Graph

When a query of search comprises of a notable entity such as a celebrity or a famous brand, a Knowledge Graph panel is displayed by Google by displaying links and information to related content. The Knowledge Graph can be positive and negative for a company because it may link to owned content or it may link to different site or even competitors. Knowledge Graph is an inseparable part of Google search results; hence, a company cannot get rid of it in its branded search results. Therefore, it is essential for every ecommerce site to understand the right optimization method regarding its presence in the Knowledge Graph.

Hence, an optimized Knowledge Graph presence can minimize and offset the links’ appearance away from brand-owned content. After understanding the importance of the Knowledge Graph, you must know how to optimize the Knowledge Graph. Following are some tips that can help you in the optimization.

Your Logos

For optimizing your logos, you can use two methods. After specifying, the image showed in the Knowledge Graph and then influence it so that the link can take the users/searchers after their click on it in the Knowledge Graph. In the home page of your official website, identify your official logo by using Schema org’s organization markup. Google’s official logo guidelines are very helpful for your developers.

Contact numbers of the company

For consumers, your contact numbers are very important; therefore, they want to know about them. If you place your contact numbers in the similar Schema.org Organization markup, the consumers can have an easy access to them. If they do not find them easily, they can get frustrated. If your organization is wise enough, it can hire a person to answer the calls of shoppers. Many types of phone numbers that you can provide such as technical and customer support, and billing and credit card support. Clearly, displaying several contact numbers on Google will help to stay longer on the panel.

Social Profile Links

In Google’s profiles section, Google supports seven social profiles such as Myspace, LinkedIn, You Tube, Facebook, Google+, Twitter, and Instagram. However, it displays only five of them. You just need to specify the five profiles along with Google+, the social profile logos work simultaneously as distracting away from contents that your brand do not own and as links to your brand owned content.

Google+

The most important factor of all your efforts towards Knowledge Graph panel is Google+ SEO. Your company must have an official Google+ account.

Wrap up

This is an ongoing and continuous battle. For the survival of your business, your online survival is very important. Keep in mind, your every effort goes towards conversion and ROI. For best ROI visit our official website http://www.top3.com.sg/

5 Reasons Why Your Small Business NEEDS SEO in Singapore

Singapore is one of the most competitive business environments in the world. We’re going to show you why your small business needs SEO to reach its full potential.

Whilst employing an SEO company in Singapore is a significant investment, you’re about to find out why this is the best investment you could ever make.

1. High ROI

No other form of marketing can get you this sort of Return on Investment (ROI). Yes, it can take time for it to work, but with the right SEO Company in Singapore, you can ensure higher levels of traffic than you thought previously possible.

2. SEO Continues to Work

It’s wrong to believe SEO has died off. This view is promoted by people who were stopped in their tracks by Google’s algorithm changes.

Any SEO company in Singapore doing things by the book will continue to get the same great results they were before. The key to success is to stick to ethical and organic SEO. Don’t work with someone who uses grey or black hat SEO techniques.

 

 

3. Your Competition is Doing It

As already mentioned, Singapore is an incredibly competitive business community. It’s only a tiny part of the world, but the amount of small businesses number in the thousands. Your competition invests in SEO, so why aren’t you?
The fact is Facebook marketing and other forms of advertising will never match SEO. The internet is the future, and physical advertising is in full decline.

A series of viral posts can send your business into the stratosphere overnight. How many other advertisements can accomplish the same thing?

4. Mobile Searches

More and more people are browsing the internet on the go. Mobile devices represent more searches than all desktop searches in Singapore. There are no signs this is going to change anytime soon.

SEO at a local level enables people to find your company in the city they live in. Local SEO is something Google has placed a great amount of emphasis on in recent years.

 

 

5. Everyone Looks for You Online

How often does someone open a magazine or a phonebook to search for a business?

Not often. They pick up Google and they type in a search query instead. Without proper SEO, no customer will ever find you. That leaves you in a situation where you have to make do with the trickle of users who happen to come across you by accident.

Remember, SEO is your most accessible advertising tool as a small business. Don’t let it go to waste!

Visit Top3.com.sg for more details about SEO.

How the Knowledge Graph Will Affect Marketing in Future

The Google Knowledge Graph was introduced in 2012, bringing a revolution in the way search had been conducted until that time. Today, three years on, much more emphasis is being placed on the Knowledge Graph, and the importance of offering not only relevant, but also factual content to users in response to queries.

When you type a query on Google, usually that query can be interpreted in more than one way. The Knowledge Graph is the tool that Google algorithms use to try and decipher what meaning could be most suited for the query. For instance, if you search for the word “Ford”, are you referring to ‘a shallow crossing in water’ or ‘the motor company’?

Using the Knowledge Graph (K.G.), Google attaches semantic meaning according to the phrasing of the query – to understand that a user is looking for something with real-life connotations and connections, rather than just a string of words in their dictionary form. Essentially, the K.G. was intended to transform Google into a knowledge engine, rather than just an information engine.

Reduction in spamming

Perhaps the most important contribution of the K.G. so far has been to nab and de-index spam sites. Previously, some sites were set up for the sole purpose of spammy link building, such that one site would have hundreds of outgoing unrelated links, joined together by content that makes no sense.

While the introduction of Penguin dealt with the bulk of these, the K.G. takes analysis a step further by enabling the algorithm to be able to carry out relationship analysis for all content related to and in your site, to determine relevance for any query posted on the search engine.

Last year, Google patented another search criterion known as the “Knowledge Based Trust” factor. This weighs the factuality of content on any site by weighing known facts within the site against the known facts in the K.G. and other accepted sources like Wikipedia. The criterion attaches a higher score to sites with fewer false facts.

Going forward, it seems that sites will have to pay extra attention to the truth of SEO, content associated with their sites i.e. content in the site, in guest forums as well as related sites that link back to one’s site. Offering high quality, relevant and factual content, which offers the highest user value, will be pivotal to staying on top of SERPs.

Information building

Aside from having related content, all information should be geared towards establishing relationships between what you do/sell and the content that you post. These should logically make sense. Google populates its SERPs based on the relevance of relationships between content on specific pages, content in a site as a whole and the semantic meaning of a query.

Search marketers would therefore do well to ensure consistency in the content published both on-site and off-site, as well as for links associated with each site – with emphasis on relevance, quality and truthfulness/factuality.