In 2012, Google designed a web-spam algorithm and launched it to target websites trying to obtain high rank in Google SERPs by using low quality schemes; this is known as Google Penguin algorithm. By launching Penguin Google declares a war against unnatural links. Hence, from 2012, Google has updated Penguin so many times. There are two players in the battle: Google and Websites using unnatural links. These websites find new ways to cloak their spam work. Similarly, Google comes up with new development every now and then to beat their ways.
Why should we worry about the updates of 2016?
Though not everybody should worry about Penguin updates, yet there are websites, those are not aware of the risk of web spam affected. For instance, after the launch of Penguin’s first update, Google received many complaints. Many websites that offered free treatment to addicts by directing them to relevant treatment centers lost half of their traffic. Despite requests, no action was taken by Google, and now these websites are nowhere!
What you should do in 2016
It means, not only websites using unnatural links intentionally beware of updates but also websites that are not using any unnatural links and become target of crap links must also attentive towards their safety because after the collapse of the website, Google will not respond. Surprisingly, sometimes Google treats white hat and black hat SEO with the same stick!
So, you should take your own precautionary steps to meet any possible future destruction of your website. There are some important steps you can take, just take a look.
- You must make sure regarding your links’ duplication across low quality websites. A large number of their existence is a sign of manipulation for Google
- If Google thinks that your links are built intentionally by you, it would never ignore them and in return penalize your website quickly
- Now you will need to consider about every link. In the past, you take links from everywhere as Google ignored low quality links
- Google will sink your website if it has a toxic link profile. Specifically, when your intent is to get a high rank by utilizing low quality links with specific keywords
- If you are managing the links by changing the keyword text, or using rich anchor text at the time of site interlinking and site-wide links, you must be cautious about them in 2016
What types of link can harm your website
Many types of links can destroy your website in 2016 such as low-quality press releases, PBN (Private Blog Network), SEO friendly low-quality directory links, RSS syndication links if manipulated, article marking links, blog comments’ links.
Some protective measures in 2016
If you want to protect your website from penalizing, you will need to certain that your web pages are being optimized for every keyword phrase. You will have to increase, to your website, new content. You will require focusing on building natural domain authority. You will have to make efforts to obtain links for inner pages of your website. It will be much better if you get links from real websites.
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