How the Knowledge Graph Will Affect Marketing in Future

The Google Knowledge Graph was introduced in 2012, bringing a revolution in the way search had been conducted until that time. Today, three years on, much more emphasis is being placed on the Knowledge Graph, and the importance of offering not only relevant, but also factual content to users in response to queries.

When you type a query on Google, usually that query can be interpreted in more than one way. The Knowledge Graph is the tool that Google algorithms use to try and decipher what meaning could be most suited for the query. For instance, if you search for the word “Ford”, are you referring to ‘a shallow crossing in water’ or ‘the motor company’?

Using the Knowledge Graph (K.G.), Google attaches semantic meaning according to the phrasing of the query – to understand that a user is looking for something with real-life connotations and connections, rather than just a string of words in their dictionary form. Essentially, the K.G. was intended to transform Google into a knowledge engine, rather than just an information engine.

Reduction in spamming

Perhaps the most important contribution of the K.G. so far has been to nab and de-index spam sites. Previously, some sites were set up for the sole purpose of spammy link building, such that one site would have hundreds of outgoing unrelated links, joined together by content that makes no sense.

While the introduction of Penguin dealt with the bulk of these, the K.G. takes analysis a step further by enabling the algorithm to be able to carry out relationship analysis for all content related to and in your site, to determine relevance for any query posted on the search engine.

Last year, Google patented another search criterion known as the “Knowledge Based Trust” factor. This weighs the factuality of content on any site by weighing known facts within the site against the known facts in the K.G. and other accepted sources like Wikipedia. The criterion attaches a higher score to sites with fewer false facts.

Going forward, it seems that sites will have to pay extra attention to the truth of SEO, content associated with their sites i.e. content in the site, in guest forums as well as related sites that link back to one’s site. Offering high quality, relevant and factual content, which offers the highest user value, will be pivotal to staying on top of SERPs.

Information building

Aside from having related content, all information should be geared towards establishing relationships between what you do/sell and the content that you post. These should logically make sense. Google populates its SERPs based on the relevance of relationships between content on specific pages, content in a site as a whole and the semantic meaning of a query.

Search marketers would therefore do well to ensure consistency in the content published both on-site and off-site, as well as for links associated with each site – with emphasis on relevance, quality and truthfulness/factuality.

Guide to Designing Mobile Site Graphics

Awesome mobile website graphic design is as a result of basing the creative process on a solid foundation – the principles and best practices of graphic design. A successful web designer on desktop can completely miss the most important elements when designing for mobile devices. Hence, it’s not only about considering how creative one is.

Beyond that, graphic design is an art built on scientific principles which must be adhered to for ultimate success. It starts with getting the basics right, since that’s the way you will capture, and create a lasting impression on your audience. Below are key things to bear in mind when designing graphics for mobile apps or websites.

 

1. Organization of graphic elements

Just like desktop sites, elements for mobile sites must be properly arranged to make sure they are easily digestible for the user. This means that you must not overload the eye with too much detail, but the Web Design Singapore should have all key elements required for successful communication with a mobile visitor.

Sizes and densities must be proportionately placed and balanced to prevent the site from looking cluttered. In addition, overloading elements will affect the page-load speed of the mobile site, which can drive away consumers. Sometimes, minimalism might be the perfect option to achieve the desired effect.

2. Color

Selection of color is just as important on mobile as it is for desktop design, perhaps more so. With minimal space, color can be applied to convey certain meanings, eliminating the need for text/other elements to that effect. Use warm colors like red, orange and yellow to induce dynamic positivity and cool colors like green, purple and blue to induce a feeling of steadfastness and contentment.

Apart from choice, consistency is important to ensure that color works into the general feel of the website. The choice of color should project consistency and clarity of all graphic design elements. The level of consistency works into the sub consciousness of the users and enables them to more effectively draw relations from content.

3. Readability

Great graphic design is about maintaining the readability of the page/site. This means paying attention to factors like interline spacing, font, brightness, font size, background color, among others, all of which affect how readable content will be. Content that is illegible on mobile devices because it’s too small, or having to scroll multiple pages because fonts are unnecessarily enlarged, are two sure ways to take away from user experience.

Conclusion

At the end of the day, graphics in web mobile design are about achieving balance through careful application of web design and graphic design principles. For more Details visit Top3.com.sg.

Advanced Link Building Techniques That Truly Work

You may think you know all there is about link building, but like everything else in life, there’s always room for growth and further improvement. If you’ve tried all the classic techniques and find yourself at a loss for how to progress your link building strategy, below are a few techniques you can explore:

In-house efforts

1. Internal linking

Start by ensuring your internal linking structure is solid before sourcing external links.

2. Contests

Everybody likes to receive recognition for effort. Hence, by creating a “Best of” online list, you can win over a few links from winners in your contests.

3. Fix 404s

Find out whether there are any inbound links that result in 404 errors, possibly because the pages have been deleted or moved. Establish 301 redirects for such links and their corresponding value to a relevant page that currently exists on the site.

4. Roundups

Establish yourself as the authority for the best periodic roundups e.g. weekly or monthly. It’s a simple way to offer great content and earn inbound links.

5. Petitions

If there’s an issue in your field that you feel strongly about, maybe you can start a petition and link and be linked to others in your field to generate huge SEO Singapore value as well as publicity

6. TYNT Plugin

This plugin will automatically add a backlink to your site for all content that is copy-pasted from your site onto another site. This secures links for your site from websites that would have used your content without attributing to the source.

Technical efforts

1. Competitor research

Your competitor’s link profile can give you ideas on where to target you’re linking effort if you’re running out of prospects. Use tools like Ahrefs, Majestic SEO and Open Site Explorer to look into their profile and draw inspiration for future work.

2. Monitor partners

Most tools for link-building offer the option of monitoring sites that have linked to your pages. Keep an eye on the list, identify any removals and contact the webmasters to find out why it was removed and what you can do to have it reactivated.

3. Link-on-link building

Basically, you build second and third-tier links to prime inbound links, which strengthens the impact of the latter on the site’s average performance.

4. Content updates

Identify external sites with related, but outdated, information. These sites should be related to your field and have good ranking authority. Contact their webmasters and offer to write updated content for them to post in exchange for linking back to you.

5. Deep linking

Don’t just focus on building links to your landing pages; rather, find opportunities to directly link to pages located deeper in your site navigation. This increases the number of pages in your site that are relevant for queries related to your keywords, which would improve your organic rankings.