If there is anything that 2014 has taught us about SEO Singapore, it is that SEO is not static. This industry is as dynamic as they get. In 2014 alone, Google updated its algorithm 13 times. Since Google is the most popular search engine, it drives the way we do optimization for search engines. That means, that the way we approach SEO changed drastically within the 12 months that made up the year.
SEO latest trends 2015
For many people, it can be very confusing trying to keep up to date with the latest trends in the SEO world. In fact, it can be quite a challenge for a professional SEO service Singapore to keep up with the changes and adapt them to their work. However, it is not impossible. In fact, it is quite necessary.
How to keep up with the latest trends
Keeping up with the latest trends in SEO Singapore takes a lot of skill. You need to know where to get the information and how to keep constant tabs on your sources. The following are some great ideas to keep you in the know.
- Twitter
One of the best ways to keep up to date with the latest news in the industry is through Twitter. Twitter is the best and fastest ways to stay up to date with news in any industry. You simply have to create a stream using terms related to SEO.
You can use terms such as ‘Google algorithm’, ‘Google Panda’ and other specific terms. Using a general terms such as ‘search engine optimization’ will result in a flood of information which will only leave you feeling overwhelmed. The more specific the terms you use, the better able you will be to keep up with the information.
You should also identify leaders and influencers in the SEO Singapore industry and follow them. Search for SEO Service Singapore Twitter accounts for example and follow them. You may also want to research some great bloggers in the industry internationally such as Matt Cutts and Danny Sullivan and follow them.
- Subscribe to blogs
Another great way to keep up to date with changes in SEO Singapore is by subscribing to blogs dedicated to SEO. Search for blogs that provide informational content that is up to date. Set up an RSS feed or subscribe to their emailing list. This will ensure that you do not miss anything.
If you want to keep an eye ought for the latest news and do not want to miss out on what other blogs may have to say, you can use Google Alert. Use specific terms to get alerts and ensure that you set them to appear regularly e.g. daily, weekly, according to your preferences.
- Join groups focused on SEO Singapore
Join groups focused on discussing issues related to SEO and the latest trends in the industry. There are various forums online. You can also use social networking sites such as LinkedIn to keep up to date with trends. These forums will also give you an opportunity to interact with other people like you and ask questions.
Some of the latest trends you ought to keep an eye on
- Conversational keywords
The introduction of the Google Hummingbird algorithm update in 2013 resulted in a great change in the way the search engine approached keywords. The design of Hummingbird was not to focus on specific keywords but to consider the meaning or context of the words used in the search. This meant that keywords were no longer the most important aspect of the content when providing search results.
If you want to improve your ranking, it is important to make use of longer and more detailed keywords. It is therefore important to start building up on conversational keywords. It is also important to develop content that provides in depth information on topics relevant to your customers. This will not only help you to be noticeable to search engines but also help you retain your customers.
- Mentions
Links have faced abused from website owners for many years. Search engines have been penalizing websites that use Black Hat techniques to obtain links for years. However, such rogue website owners have discovered new tactics and it continues to be a challenge identifying and penalizing these websites.
While links continue to be important for SEO Singapore, they are facing out shadowing by links known as ‘implied links’. These are brand mentions. They often do not involve links back to the original website. They can involve the mention of the name or contact information of the brand without the inclusion of a link back to the original website.
Brand mentions can appear anywhere on the web. However, like with link building, it is important to ensure that the mentions are on trustworthy websites such as blogs of influencers in your industry, popular social media websites, press releases and other such content. This means developing relationships with other influencers in your industry.
- Social media
Love it or hate it, social media is here to stay. Facebook, Instagram, Twitter, Pinterest and Google+ are just the tip of the iceberg when it comes to this vast industry. People once thought social media as a platform for social activities only. However, it has proven that it can be one of the most effective ways for businesses to connect to and engage with their customers.
Businesses can use social media to earn the trust of their customers and engage them. You need to ensure that you keep up conversations with your target audience. Keep your updates and posts fresh. Use casual and friendly tones when talking with customers. This will help them to feel more comfortable talking to you. Post information on the latest events, exciting new offers or latest products or services.
Stay up to date with the latest trends in SEO in order to determine what you need to do to improve your strategy. Ensure that you have a professional SEO service Singapore to assist you and help you stay on top of things while you focus on your core business activities.
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