How to Improve the Ratings of Website?

Internet provides you a single platform through which you can promote any of your idea, business or any project of your choice. It is very easy to show your presence on internet but the difficult thing is to come in front of eyes of general public in first jump. If you are not available in top list in search engines, you will not get any business even if you have the skills and capabilities of it. If you have not good rankings, you cannot come even the search is according to your website’s name. There are thousands of websites which are live and if you want to get better rankings, you should have a proper plan.

There are some paid methods in the market of search engines through which you get the market attentions like Google Adwords and Yahoo marketing tools but this paid content can be very expensive and cost prohibitive. Your goal should be to achieve the better position in search engines through natural methods and organic traffic. we have some plans for you to make your website popular in search engines like Google, Yahoo and Bing etc.

First of all, you should have to collect keywords for your website. These keywords contain the words related to your business and relate to your website. There are three to five world long tail keywords and these words normally make a phrase so you can use these words for the popularity of your website. These words will support you when you will have SEO plan.

The content should be original at your website. Copy or stolen content is not allowed on website so write your own keywords for content.

Now there should also be the planning of usage of keywords. You should make your plan in such a way that you have numerous keywords on numerous pages. You should have a try to implement keywords on all pages of your website.

It is very important for you to know about your potential market. if you know about it, you should implement the content mostly related to market so when someone, belonged to your target market, search anything of your area, you will get the results for your business.

It is the duty of website to insist about the latest content on your website. If you are doing so, the visitors will come again and again to view the latest updates at your website. It is also important to run a website for a longer period of time. If you are live for many years, you will have definitely better rank among you and your competitors.

The usage of social media is very important in the present age for making your website popular. Your website should have social media pages like in facebook, twitter, Google Plus, LinkedIn and Pintrest etc. If your social media pages are popular and people like it then your website will definitely be popular and getting the better rankings in near future.

Last but not the least part of this discussion is to submit your website to search engines on regular basis. By doing this activity, search engines will read you properly and give you higher rank. The websites, which are paying exercises, are better than the normal websites.

For popularity and dominance, you website should have proper SEO which will give you results in few months which will definitely pay off at the end. This pay off will definitely be better than your expected returns from your website.

Knowledge graph Tips for your brand

If you want to use a free billboard on search results of Google, you should use Knowledge Graph. When customers search for a specific brand, the Knowledge Graph of a company dominates search results.

Knowledge Graph

When a query of search comprises of a notable entity such as a celebrity or a famous brand, a Knowledge Graph panel is displayed by Google by displaying links and information to related content. The Knowledge Graph can be positive and negative for a company because it may link to owned content or it may link to different site or even competitors. Knowledge Graph is an inseparable part of Google search results; hence, a company cannot get rid of it in its branded search results. Therefore, it is essential for every ecommerce site to understand the right optimization method regarding its presence in the Knowledge Graph.

Hence, an optimized Knowledge Graph presence can minimize and offset the links’ appearance away from brand-owned content. After understanding the importance of the Knowledge Graph, you must know how to optimize the Knowledge Graph. Following are some tips that can help you in the optimization.

Your Logos

For optimizing your logos, you can use two methods. After specifying, the image showed in the Knowledge Graph and then influence it so that the link can take the users/searchers after their click on it in the Knowledge Graph. In the home page of your official website, identify your official logo by using Schema org’s organization markup. Google’s official logo guidelines are very helpful for your developers.

Contact numbers of the company

For consumers, your contact numbers are very important; therefore, they want to know about them. If you place your contact numbers in the similar Schema.org Organization markup, the consumers can have an easy access to them. If they do not find them easily, they can get frustrated. If your organization is wise enough, it can hire a person to answer the calls of shoppers. Many types of phone numbers that you can provide such as technical and customer support, and billing and credit card support. Clearly, displaying several contact numbers on Google will help to stay longer on the panel.

Social Profile Links

In Google’s profiles section, Google supports seven social profiles such as Myspace, LinkedIn, You Tube, Facebook, Google+, Twitter, and Instagram. However, it displays only five of them. You just need to specify the five profiles along with Google+, the social profile logos work simultaneously as distracting away from contents that your brand do not own and as links to your brand owned content.

Google+

The most important factor of all your efforts towards Knowledge Graph panel is Google+ SEO. Your company must have an official Google+ account.

Wrap up

This is an ongoing and continuous battle. For the survival of your business, your online survival is very important. Keep in mind, your every effort goes towards conversion and ROI. For best ROI visit our official website http://www.top3.com.sg/

How to Turn Latest Trends in Your Business Favor

If there is anything that 2014 has taught us about SEO Singapore, it is that SEO is not static. This industry is as dynamic as they get. In 2014 alone, Google updated its algorithm 13 times. Since Google is the most popular search engine, it drives the way we do optimization for search engines. That means, that the way we approach SEO changed drastically within the 12 months that made up the year.

SEO latest trends 2015

For many people, it can be very confusing trying to keep up to date with the latest trends in the SEO world. In fact, it can be quite a challenge for a professional SEO service Singapore to keep up with the changes and adapt them to their work. However, it is not impossible. In fact, it is quite necessary.

How to keep up with the latest trends

Keeping up with the latest trends in SEO Singapore takes a lot of skill. You need to know where to get the information and how to keep constant tabs on your sources. The following are some great ideas to keep you in the know.

1. Twitter

One of the best ways to keep up to date with the latest news in the industry is through Twitter. Twitter is the best and fastest ways to stay up to date with news in any industry. You simply have to create a stream using terms related to SEO.

You can use terms such as ‘Google algorithm’, ‘Google Panda’ and other specific terms. Using a general terms such as ‘search engine optimization’ will result in a flood of information which will only leave you feeling overwhelmed. The more specific the terms you use, the better able you will be to keep up with the information.

You should also identify leaders and influencers in the SEO Singapore industry and follow them. Search for SEO Service Singapore Twitter accounts for example and follow them. You may also want to research some great bloggers in the industry internationally such as Matt Cutts and Danny Sullivan and follow them.

2. Subscribe to blogs

Another great way to keep up to date with changes in SEO Singapore is by subscribing to blogs dedicated to SEO. Search for blogs that provide informational content that is up to date. Set up an RSS feed or subscribe to their emailing list. This will ensure that you do not miss anything.

If you want to keep an eye ought for the latest news and do not want to miss out on what other blogs may have to say, you can use Google Alert. Use specific terms to get alerts and ensure that you set them to appear regularly e.g. daily, weekly, according to your preferences.

3. Join groups focused on SEO Singapore

Join groups focused on discussing issues related to SEO and the latest trends in the industry. There are various forums online. You can also use social networking sites such as LinkedIn to keep up to date with trends. These forums will also give you an opportunity to interact with other people like you and ask questions.

Some of the latest trends you ought to keep an eye on

1. Conversational keywords

The introduction of the Google Hummingbird algorithm update in 2013 resulted in a great change in the way the search engine approached keywords. The design of Hummingbird was not to focus on specific keywords but to consider the meaning or context of the words used in the search. This meant that keywords were no longer the most important aspect of the content when providing search results.

If you want to improve your ranking, it is important to make use of longer and more detailed keywords. It is therefore important to start building up on conversational keywords. It is also important to develop content that provides in depth information on topics relevant to your customers. This will not only help you to be noticeable to search engines but also help you retain your customers.

2. Mentions

Links have faced abused from website owners for many years. Search engines have been penalizing websites that use Black Hat techniques to obtain links for years. However, such rogue website owners have discovered new tactics and it continues to be a challenge identifying and penalizing these websites.

While links continue to be important for SEO Singapore, they are facing out shadowing by links known as ‘implied links’. These are brand mentions. They often do not involve links back to the original website. They can involve the mention of the name or contact information of the brand without the inclusion of a link back to the original website.

Brand mentions can appear anywhere on the web. However, like with link building, it is important to ensure that the mentions are on trustworthy websites such as blogs of influencers in your industry, popular social media websites, press releases and other such content. This means developing relationships with other influencers in your industry.

3. Social media

Love it or hate it, social media is here to stay. Facebook, Instagram, Twitter, Pinterest and Google+ are just the tip of the iceberg when it comes to this vast industry. People once thought social media as a platform for social activities only. However, it has proven that it can be one of the most effective ways for businesses to connect to and engage with their customers.

Businesses can use social media to earn the trust of their customers and engage them. You need to ensure that you keep up conversations with your target audience. Keep your updates and posts fresh. Use casual and friendly tones when talking with customers. This will help them to feel more comfortable talking to you. Post information on the latest events, exciting new offers or latest products or services.

Stay up to date with the latest trends in SEO in order to determine what you need to do to improve your strategy. Ensure that you have a professional SEO service Singapore to assist you and help you stay on top of things while you focus on your core business activities.